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Research papers

Towards a new definition of OTS

Audience and measurement of large-scale media are defined in relation to advertising objectives. The cornerstone of Outdoor Media is panel contact. With the development of GPS, data collection on panel coordinates and individual routes will have a...

Catalogue: WM3 2007
Authors: Bernard Coutrot, Zysla Belliat, Guillaume Pichoff, Hugues Chavenon
June 3, 2007
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Citation

Coutrot, Belliat, Pichoff and Chavenon (2007a, June 03). Towards a new definition of OTS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-a-new-definition-of-ots